Good news for emergency sugar cravings — a Manhattan bakery is rolling out three 24-hour cupcake “ATMs” this year.
Called “cupcake automats,” the outposts of Sprinkles Cupcakes are planned for midtown, downtown and the upper West Side with the first whipping up business by summer, a company rep told the Daily News.
“We’re working hard on the exact locations now,” spokeswoman Nicole Schwartz said. “They’ll be restocked constantly throughout the day, so if it’s Wednesday, you’ll only get our Wednesday flavors.”
She said bakers at the popular Sprinkles on Lexington Ave. and E. 60th St. will pack each machine with a few hundred designer cakes at a time for on-the-go addicts.
Company founder Candace Nelson, a judge of Food Network’s “Cupcake Wars,” said she got the idea when powerful after-hour cravings struck during one of her pregnancies.
“I thought there has to be a way, and so the concept of 24-hour Sprinkles was born,” Nelson told The News.
“Oh, yes. Oh, yes, I’d use it. New Yorkers don’t like to wait, especially if a sweet tooth strikes,” said Genice Hale, 45, a financial sales rep from Hollis, Queens.
She stopped by Sprinkles’ Beverly Hills flagship bakery during a business trip Thursday and admired the pink prototype installed outside.
That automat, set to begin operation this month, is a recipe for dieting disaster, one California customer joked.
“It’s dangerous,” actress Sloan De Forest, 33, said after buying a lemon cupcake for $3.50. “If I get a cupcake craving at midnight, I’m not sure I want the ability to act. It’s hard enough to keep it a rare indulgence already.”
ndillon@nydailynews.com
