Do these lingerie models have the perfect body?
Victoria’s Secret is under fire for a campaign that some say holds up the trim and toned figures of its underwear-clad models as the ideal body type.
The controversial ads for the brand’s “Body by Victoria” line boast the words “The Perfect ‘Body'” in front of thin women with similar figures.
“This marketing campaign is harmful,” a Change.org petition reads. “It fails to celebrate the amazing diversity of women’s bodies by choosing to call only one body type ‘perfect.'”
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Frances Black, Gabriella Kountourides and Laura Ferris, all from Leeds in the U.K., launched the petition by in response to the company’s “irresponsible marketing.”
“We would like Victoria’s Secret to apologize and take responsibility for the unhealthy and damaging message that their ‘Perfect Body’ campaign is sending out about women’s bodies and how they should be judged,” they wrote.
The petition had more than 5,100 signatures as of Wednesday evening.
The women’s #iamperfect social media campaign also took off on both sides of the pond.
“Completely agree with the #iamperfect campaign,” one supporter tweeted. “Encouraging fitness is one thing, but body-shaming shouldn’t be the natural corollary to that.”
But not everyone took issue with the campaign.
“I see nothing wrong with #VictoriaSecret #Perfectbodycollection Its (sic) a collection. If you feel that bad about yourself workout. #iamperfect,” a VS supporter tweeted.
Victoria’s Secret did not return the Daily News’ request for comment.
vtaylor@nydailynews.com
