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‘Tis the season for cinnamon rolls.

Thanksgiving travelers will be indulging in nearly 1 million Cinnabon treats before Dec. 1, according to Bloomberg Businessweek.

The bakery chain says it sells an estimated 8,300 rolls an hour from the Wednesday before Turkey Day until the Sunday after.

“Some people wait all year to indulge,” Vice President of New Market Operations Deborah Rowley told Businessweek.

Each Cinnabon Classic roll has 880 calories, so Americans will be consuming more than 7.3 million calories worth of cinnamon rolls per hour for the next five days.

Not surprisingly, Cinnabon sales also surge between Black Friday and Jan. 2, according to the report.

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